Consumer Goods companies are faced with the challenge of not only meeting but consistently exceeding expectations of today’s connected consumers. The future of the industry stays uncertain with the advent of the connected consumer, digital channels of commerce and engagement, integrated supply chains and demanding product innovation. Straddling and managing the twin challenges of rapid innovation and business efficiencies is the key to driving competitive advantage.

Consumer Goods leaders partner with Codentrix Technologies to effectively execute on their transformation agenda around superior Consumer Engagement, Next Generation Trade Marketing, Omni Channel Commerce, New age CPG Marketing, and agile but optimized Supply Chains.

As part of Codentrix – a leading diversified conglomerate and one of India’s most respected company, Codentrix brings in a unique practitioners understanding of the Consumer Packaged Goods industry.

Product Development

Comprehensive Product Lifecycle Management services and solutions for faster time to market with better management of risk and compliance.


Improve collaboration with suppliers and manage international sourcing complexities. Track vendor performance and manage risks and volatility while avoiding high lead time and procurement costs.


Achieve efficiencies and flexibility in the manufacturing process, with strict quality control measures, to reduce total cost of ownership.

Integrated supply chain

Enabling Retailer & CPG collaboration – Service reliability KPIs, reduction in logistics cost, high fill-rates, On-time in-full, optimize inventory cost, error forecasting.

Sales and distribution

Maximize returns on trade promotions, with trade promotions planning and optimization and efficient ‘order-to-cash’ process.

CRM and customer services

Manage dynamic consumer and market behaviour; streamline the complaint response mechanism by accessing real-time information and market research analytics.